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Custom vs Turnkey: what you gain when you build your own?
Custom vs turnkey isn’t just a tech choice - it’s a business model decision. In this episode, Adam Mateja and Miguel Augustín discuss what “custom” means today, unpack true Total Cost of Ownership, and show what real autonomy looks like for operators. Join us!
What will you gain by joining?
Understanding the difference between custom and hybrid setups
Find out the differences between full custom and hybrid setups, plus the key other definitions operators need to know. Learn why custom doesn’t always mean starting from scratch.
Learn total cost of ownership – what operators often overlook
We’ll compare the pricing of building and maintaining a custom platform with the long-term costs of relying on a turnkey solution, helping you understand the true financial impact of each approach.
Make smarter tech and budget decisions
You’ll gain practical insights that will help you choose the best platform solution tailored to your business needs. We’ll also cover key business triggers that signal when it’s time to consider a hybrid or custom solution.
Meet the speakers
Adam is the Co-founder and CEO of Blurify, a product-driven tech company delivering reliable platforms for the iGaming industry.
With 10+ years in IT and over 100 successful projects, he has extensive expertise in strategic advisory roles and maximizing client success.
He combines technical know-how with deep experience, making him a trusted partner for casino and sportsbook brands looking to own their product and scale with control. During the webinar, Adam will lead the conversation. He will bring real operator stories and practical perspective on building tech that truly supports your business, not holds it back.
Miguel is a Fractional CPO and product strategist with 20 years of experience.
He has led product development across the iGaming, SaaS, and B2C sectors. Miguel has worked with well-known gaming brands such as bwin.party Digital Entertainment, Tipico, and Optima Gaming, gaining hands-on experience in shaping and scaling high-performing platforms across global markets.
Over the years, Miguel has helped founders and teams transform early-stage ideas into successful products - from MVPs to market-ready platforms. In this episode, Miguel will break down what “custom” really means today, how to evaluate true TCO, and help attendees understand the business impact of platform choices.
Does this sound familiar?
Learn real-life pain points that may be the reason your iGaming platform is limiting growth.
❌ Your roadmap is not really yours
You wait weeks (or months) for someone else to prioritize your features.
❌ New integrations take weeks, not days
Each integration takes too long or isn't possible without your provider’s involvement.
❌ Issues with real-time campaigns
Real-time campaigns fall apart when your platform can’t react to player behavior instantly
❌ You can’t personalize the player journey
Bonus logic, triggers, and CRM workflows are limited or one-size-fits-all.
Our free webinar series is built for iGaming operators ready to take full control of their platforms.
From breaking free of white-label limitations to personalizing promotions with AI and navigating replatforming step by step.
This series gives you a clear, actionable roadmap for building a future-ready platform. Real examples. Expert insights. Zero fluff.
Take part in one, or stay for all four.
