Webinar starts in days!
Automating Promotions & Personalizing the Player Journey
In the third episode of our series, Adam Mateja and Miguel Augustín will be joined by special guest - Piotr Sarzyński from Text.com. Join the webinar to explore what’s now possible with custom platforms and AI - and discover how you can move beyond manual campaigns and static rules to deliver relevant, personalized experiences across the entire player journey.
What will you gain by joining?
Discover where personalization really matters
Understand which parts of the player journey you can personalize and where relevance can have the biggest impact on engagement and retention.
Understand where AI can bring real value
Get a clearer view of where AI can support marketing decisions -from predicting player behavior to improving segmentation and campaign timing.
Learn what custom platforms actually unlock
See how greater control over your platform, data, and roadmap can help you move faster, experiment freely, and build campaigns without vendor limitations.
Meet the speakers
Adam is the Co-founder and CEO of Blurify, a product-driven tech company delivering reliable platforms for the iGaming industry.
With 10+ years in IT and over 100 successful projects, he has extensive expertise in strategic advisory roles and maximizing client success.
He combines technical know-how with deep experience, making him a trusted partner for casino and sportsbook brands looking to own their product and scale with control. During the webinar, Adam will lead the conversation. He will set the business context - explaining why automation, personalization, and platform control are becoming critical for modern operators.
Miguel is a Fractional CPO and product strategist with 20 years of experience.
He has led product development across the iGaming, SaaS, and B2C sectors. Miguel has worked with well-known gaming brands such as bwin.party Digital Entertainment, Tipico, and Optima Gaming, gaining hands-on experience in shaping and scaling high-performing platforms across global markets.
Over the years, Miguel has helped founders and teams transform early-stage ideas into successful products. In this episode, Miguel will share a product perspective on how modern platforms enable faster experimentation, real-time campaign execution, and more flexible bonus logic - helping operators move beyond rigid systems and static rules.
Piotr Sarzynski is Head of Sales & Partnerships at Text, AI-powered customer communication platform
He works closely with some of the largest iGaming operators to help them turn customer support into a competitive advantage using AI. He’s also the creator of an iGaming community under NEXT.io’s patronage and a veteran of more industry events than he can count.
In this episode, Piotr joins as a special guest, sharing a practical perspective on how communication fits into the broader player journey - from timing and channel selection to delivering relevant messages based on real player behavior.
Does this sound familiar?
Recognize the challenges that may be holding back your campaigns, personalization, and marketing.
❌ Your campaigns still rely on manual triggers
Promotions are launched manually, making it hard to react to player behavior in real time.
❌ Personalization stops at bonuses
Your platform allows offer targeting, but most of the player journey remains static.
❌ Issues with real-time campaigns
Real-time campaigns fall apart when your platform can’t react to player behavior instantly
❌ Your player data isn’t actionable
You collect valuable player data but struggle to turn it into real-time campaigns or personalization.
Our free webinar series is built for iGaming operators ready to take full control of their platforms.
From breaking free of white-label limitations to personalizing promotions with AI and navigating replatforming step by step.
This series gives you a clear, actionable roadmap for building a future-ready platform. Real examples. Expert insights. Zero fluff.
Take part in one, or stay for all four.
